conducting commercial due diligence exercise focused on growth for a pe led infertility and obgyn setup in kerala
Conducting Commercial Due Diligence Exercise focused on Growth for a PE led Infertility and OBGYN Setup in Kerala
Medium was engaged by a leading private equity group investing in an infertility-driven OBGYN set-up with a high throughput. The exercise aimed to arrive at expansion models in shortlisted geographies and potential operations scale.
Our Approach: Based on the acquisition target’s focus areas Medium arrived at focused geographies for expansion considering factors such as latent demand, affordability, brand equity and competitive intensity.
We conducted an in-depth primary research exercise to arrive at models for expansion tailored to specific micro markets.
Results Delivered: We did a nuanced geography shortlisting based on an in-depth understanding of demand and supply factors to arrive at the top 5 geographies having the most potential.
